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Keywords: Impression management
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Journal Articles
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (6): 574–596.
Published: 26 October 2012
.... Additionally, it unifies and complements the previous work by integrating the theory of impression management and value perceptions framework, thus providing a comprehensive theoretical framework with empirical support. Paurav Shukla can be contacted at: p.shukla@brighton.ac.uk H1...
