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Keywords: Indirect exports
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (2): 387–411.
Published: 04 November 2020
...B. Elango; Nitin Pangarkar Purpose This study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies by emerging market firms. Design/methodology/approach This study is based on a dataset...
