... endorsed by religious leaders. Design/methodology/approach This paper comprises two survey-based studies with urban consumers in two emerging markets, India (N = 303) and Indonesia (N = 150). Findings Intrinsic religiosity has a direct positive effect on extrinsic religiosity...

... maps between consumers from Indonesia and Japan were developed and compared. Findings Results showed clear structural similarities between aggregate maps, while differences were found in experiential factors such as technical infrastructure or the underlying business model. The main barriers...