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Keywords: Influencer marketing
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–34.
Published: 28 August 2026
... is conducted following the SPAR-4-SLR protocol and further organized using TCCM and ACM frameworks. Moreover, an integrative framework is conceptualized for a holistic view of influencer marketing. Findings The research reports findings per theories, characteristics (antecedents, consequences...
Includes: Supplementary data
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (3): 582–611.
Published: 22 January 2026
...Ramendra Thakur; Kesha K. Coker; Dhoha AlSaleh Purpose TikTok influencer marketing occurs in a dynamic social media landscape marked by mounting regulatory pressure, producing international marketing implications. Now, brands must understand how to quickly adapt and enhance TikTok content...
