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Keywords: Information asymmetry
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (5): 1039–1063.
Published: 01 October 2025
...Prince Enoch Nwadeyi; John Manuel Luiz Purpose The study examines how market intermediaries engage in institutional work in addressing information asymmetries in the marketing of life insurance at the base of the pyramid (BoP). Design/methodology/approach The research employs a case study...
