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Keywords: Information management
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (1): 95–110.
Published: 01 February 2003
... as being “created and organized by the very flow of messages, anchored on the commitment and beliefs of its holder”. © MCB UP Limited 2003 Export Marketing Information management Organizational learning Knowledge management Polanyi (1962) has been credited as being the first...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (1): 77–92.
Published: 01 February 1994
... with the key aspect of speedier time to market, namely cross‐functional information management and horizontal management of the new product development process. Expands this argument and proposes “multiple convergent processing” as an appropriate conceptual framework in which to view new product development...
