Keywords: Information management
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Journal Articles
Journal Articles
International Marketing Review (1994) 11 (1): 77–92.
Published: 01 February 1994
... with the key aspect of speedier time to market, namely cross‐functional information management and horizontal management of the new product development process. Expands this argument and proposes “multiple convergent processing” as an appropriate conceptual framework in which to view new product development...

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