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Keywords: Information processing perspective
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Journal Articles
Problem-solving dissension and international entry mode performance
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 219–245.
Published: 11 April 2016
... an information processing perspective, these issues have not been sufficiently explored in international entry mode research. Design/methodology/approach – This research presents data collected from 233 privately owned internationalized Chinese firms. The analysis in this investigation includes...
