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Keywords: Information searches
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Journal Articles
A conceptual framework of antecedents of information search in exporting: Importance of ability and motivation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2005) 22 (2): 165–198.
Published: 01 April 2005
... provide descriptive information about who are likely to engage in information search, they are insufficient to provide insights into why individuals search. Design/methodology/approach Drawing upon the applied psychology literature, an integrative framework using the key constructs of motivation...
