... a valuable asset. Ingomar   Kloss Editor . Advertising Worldwide . Springer‐Verlag, Berlin , 2001 . 294 pages , ISBN: 3‐540‐67713‐5 Globalization Advertising Culture Infrastructure When, in 2000, Coca‐Cola changed its overall strategy to “think local, act local...

...Nicolino Strizzi; G.S. Kindra Assesses five trends that will be likely to affect the nature of trade and investment in Asia Pacific in the coming decade. These include infrastructure upgrading, public sector reform, increased military procurements, massive capital inflows and foreign debt build‐up...