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Keywords: Institutional complexity
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Journal Articles
Born global firms’ growth and collaborative entry mode: the role of transnational entrepreneurs
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2017) 34 (1): 46–67.
Published: 13 February 2017
... to institutional complexity along the growth trajectory. Practical implications The author recommends both incumbent and entrepreneurial firms in developed economies collaborate with transnational entrepreneurs in various business areas. Industry firms may be able to cooperate on product and marketing...
