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Keywords: Institutional maintenance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (5): 1039–1063.
Published: 01 October 2025
... persists and the incentives for intermediaries to engage in institutional maintenance often at the expense of the principles – consumers and insurers in this case. John Manuel Luiz can be contacted at: johnluiz@hotmail.com 09 07 2024 01 12 2024 21 07 2025 24 08 2025 01 09...
