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Keywords: Instrumental variables
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Journal Articles
Assessing endogeneity issues in international marketing research
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 483–512.
Published: 09 May 2016
.... To test the relationship of interest (Link 1), we need to design appropriate operational measures to quantify both explained outcome and explanatory factors (Links 2 and 3, respectively). International marketing Methodology Endogeneity Simultaneity Instrumental variables Omitted variable...
