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Keywords: Integrative understanding
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–35.
Published: 07 January 2026
... and enhancing positioning in competitive international markets (Beveridge et al., 2022 ; Mostafiz et al., 2024). Service design International marketing Global New service development Integrative understanding Text mining © Emerald Publishing Limited 2025 Emerald Publishing...
Includes: Supplementary data
