... (Etgar and Fuchs, 2011), we identify cultural processes and tensions that might not arise during brief intercultural service encounters in other domains (Paparoidamis et al., 2019). Second, by using a paradox lens and focusing on both/and preferences rather than either/or choices, we seek...

... with intercultural service encounters (ICSE) on the other hand. The purpose of this paper is to participate in addressing these contradictions. More specifically, this study examines how UA affects expatriate cosmopolitanism as well as approach of service environments patronized by local customers by introducing two...