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Keywords: Interdisciplinary research
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Journal Articles
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2021) 38 (5): 985–1005.
Published: 12 April 2021
... Interdisciplinary research Cross-country With the globalization of markets as well as the accelerated rise of multinational companies, the study of the intersection of international marketing and ethics has gained unprecedented momentum (Leonidou et al., 2010 ; Tjandra et al., 2020...
