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Keywords: Interference
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–34.
Published: 09 September 2026
... principles – superposition, entanglement, and interference – into IMS literature. Design/methodology/approach This study adopts a conceptual, interdisciplinary approach, combining literature from QC and IMS. Drawing on previous studies, it catalogs existing findings, identifies gaps, and proposes avenues...
