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Keywords: International box-office
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (2): 469–489.
Published: 20 March 2024
..., respectively. Last, Wu et al. (2022) focus on the Chinese government's import decisions. Government administrative trade interventions regarding release timing limit the impact of Hollywood movies, creating implicit trade barriers. Actors Facial similarity International box-office East Asia...
