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Keywords: International buyer opportunism
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 213–239.
Published: 06 February 2020
...Lei Wang; Chun Zhang; Jun Li; Dong Huo; Xing Fan Purpose This study examines how unilateral supplier transaction-specific investments (TSIs), directly and indirectly, influence international buyer opportunism and the extent to which detailed contracts enable suppliers to safeguard against...
