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Keywords: International crisis
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Journal Articles
Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1285–1308.
Published: 03 June 2022
... In an international crisis, consumers’ attitudes and behaviors were socially determined. Moreover, the online purchase with private usage (offline purchase with public usage) condition resulted in the highest (lowest) level of purchase intention. Originality/value This research pioneers in the animosity...
