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Keywords: International expansion process
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Journal Articles
Benefits or costs? Exploring the international expansion process of the business group
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1300–1329.
Published: 26 August 2024
... of different international expansion processes and the interactive effect of family group involvement. Shan-Huei Wang can be contacted at: shanhueiwang@gmail.com 23 03 2023 15 07 2023 02 02 2024 27 06 2024 06 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing...
