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Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international performance

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Mohammad Falahat, Pedro Soto-Acosta, T. Ramayah
Journal: International Marketing Review
International Marketing Review (2022) 39 (3): 463–481.
https://doi.org/10.1108/IMR-02-2021-0053
Published: 16 August 2021
... the importance of international knowledge, international orientation, international networking and international commitment as entrepreneurial culture and market orientation for gaining competitive advantage and, in return, superior performance in the international market. Then, the derived conceptual model...
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