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Keywords: International retailers
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Journal Articles
Intangible assets, international experience and the internationalisation speed of retailers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 601–620.
Published: 10 November 2014
... use a panel data set of 144 international retailers over a ten-year period and employ feasible generalised least squares analysis in order to assess the effect of intangible assets and international experience on internationalisation speed. Findings – The results support direct effects...
