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Keywords: International standards
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (3): 183–195.
Published: 01 June 1997
... national differences in the specific tax treatments of sponsorship expenditures (Townley, 1993). © MCB UP Limited 1997 Global marketing International standards Promotion Sponsorship Sport Taxation Advertising versus acknowledgement. A comprehensive review...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1995) 12 (2): 22–37.
Published: 01 April 1995
... on for lower prices provided that a threshold of quality is maintained (Levitt, 1983). © MCB UP Limited 1995 Brands Confectionery Europe International standards Current received wisdom assumes that geographical markets are converging, leading to the emergence of, what some have termed...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1995) 12 (2): 38–52.
Published: 01 April 1995
... of the expressed preferences in each country and provides managerially relevant information on the product attributes that should or should not be standardized. © MCB UP Limited 1995 Brands Europe International standards Motor industry Products While standardization itself has been a topic...
