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Keywords: Internationalization pathways
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (2-3): 309–330.
Published: 24 April 2025
... countries were analysed using structural equation modelling. SMEs were categorized into internationalization pathways based on timing, scale and scope. The relationships among EO, internationalization and new product development (NPD) were assessed. Findings Both EO and internationalization positively...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (3-4): 806–826.
Published: 24 May 2024
...Matilde Milanesi; Andrea Runfola; Simone Guercini Purpose The paper delves into the international expansion of luxury SMEs to investigate their internationalization pathways, namely how the internationalization process unfolds in terms of timing of entry into foreign markets, the geographic scope...
