Keywords: Internationalization pathways
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Journal Articles
Journal Articles
International Marketing Review (2024) 41 (3-4): 806–826.
Published: 24 May 2024
...Matilde Milanesi; Andrea Runfola; Simone Guercini Purpose The paper delves into the international expansion of luxury SMEs to investigate their internationalization pathways, namely how the internationalization process unfolds in terms of timing of entry into foreign markets, the geographic scope...

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