...Saeed Samiee © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only The purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is developing...

... examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and communication technologies (ICTs) in international...

... underappreciated. The purpose of this paper is to examine how small and medium-sized enterprise (SME) owner/founders acquire and utilize knowledge for internationalization via internet-enabled platforms. Design/methodology/approach The empirical analysis draws on multiple case study methodology to examine 13...

...Olli Kuivalainen; Sanna Sundqvist; Sami Saarenketo; Rod B. McNaughton; Noemi Sinkovics; Rudolf R. Sinkovics; Ruey‐Jer “Bryan” Jean Purpose While the internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium‐sized firms (SMEs...

...), and consumer responses to online advertising. Design/methodology/approach Surveys are conducted among 577 internet users from both Romania and the USA structural equation modeling was used to examine the relationships among variables. Findings Belief factors (i.e. information seeking, entertainment...

... regarding the potential (and limitations) of ICT in international business‐to‐business marketing. Øystein Moen can be contacted at: oeystein.moen@iot.ntnu.no © Emerald Group Publishing Limited 2008 Communication technologies Internet Business‐to‐business marketing Small to medium‐sized...

... techniques. Consequently, researchers have been challenged to embrace greater methodological pluralism and broaden their geographical perspectives. This contribution posits that new information communication technologies (ICT), particularly the internet, can significantly improve the robustness...

...., 1989 ; O'Guinn et al., 2003 ; Taylor, 1999). © Emerald Group Publishing Limited 2006 Creative thinking Internet Marketing communications Brand identity Multinational companies Brand personality is one of the core dimensions of brand equity (Aaker, 1996...

...Nitish Singh; Sandeep Krishnamurthy; Lynda M. Maddox; Wen Gong Purpose This research examines how URLs in Chinese mass media advertising affect noticeability, perceptions and behavior among internet users and non‐users. Design/methodology/approach It uses advertising effectiveness measures...

.... Yet, it is not clear if consumers are taking advantage of this. Internet Marketing International marketing Electronic commerce The internet, web and related information technologies have proven to be transformational. While these technologies have impacted all parts...

...Nitish Singh; Sandeep Krishnamurthy; Rajshekhar (Raj) G. Javalgi; Lori P. Radulovich; Glenna Pendleton; Robert F. Scherer Purpose At the core of an international marketing strategy is the internet firm's goal of building and sustaining a competitive advantage. The purpose of this paper...

...Nitish Singh; Sandeep Krishnamurthy; Erdener Kaynak; Ekrem Tatoglu; Veysel Kula Purpose The study investigates the internet‐based electronic commerce (EC) adoption profile of small and medium‐sized enterprises (SMEs) in Turkey as well as the factors affecting their willingness to adopt EC usage...

...Rajshekhar (Raj) G. Javalgi; Patricia R. Todd; Robert F. Scherer Purpose A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population ecology model and the current global e...

... and compare the effect of internet experience, proclivity of use, and perception of risk on the likelihood of purchasing online in three different countries. Design/methodology/approach The empirical study includes a survey‐based design in which responses to a questionnaire completed by 492 multinational...

... to the web, a medium yet not explored in this context. © Emerald Group Publishing Limited 2005 Internet Globalization National cultures Localization To fill this void in the literature, this study content analyzes the depiction of cultural values on the web sites of China, India, Japan...

...Anna Morgan‐Thomas; Susan Bridgewater The advent of the Internet has created the possibility for exporters to serve international markets using virtual export channels (VECs). This paper identifies the factors that influence success in using these new channels to export markets. The paper suggests...

... the dimensions influencing its growth and role as a new electronic distribution channel. This article provides a framework for analyzing the issues involved in leveraging the Internet as a global distribution tool. While focusing on this theme, the article also presents the discussion of the key building blocks...

.... The FDA regulates the approval and marketing of prescription‐only drugs, but does not regulate the prescribing process. © MCB UP Limited 2001 Internet Drugs companies Marketing Product liability More and more consumers are turning to the Internet as an alternative channel...

...Jeffrey W. Overby; Soonhong Min This conceptual paper argues that the emergence of Internet commerce is presenting a significant challenge to traditional internationalization explanations. Given rapid accessibility to customers and suppliers around the world, businesses appear to be turning towards...

...Clive Wynne; Pierre Berthon; Leyland Pitt; Michael Ewing; Julie Napoli The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use...