... Africa Internet shopping Customer loyalty Electronic commerce The critical role of service quality in offline retailing is well documented in the literature (Brady and Cronin, 2001 ; Dabholkar et al., 1996 ; Parasuraman et al., 1985, 1988 ; Rust and Oliver, 1994). However...

... researchers can use TAM to investigate various forms of technology use and in various contexts, and explore its validity and boundary conditions. Nitish Singh can be contacted at: ncsingh@csuchico.edu © Emerald Group Publishing Limited 2006 Electronic commerce Internet shopping Consumer...