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Keywords: Interpersonal influence
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Journal Articles
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 242–268.
Published: 30 March 2022
...Rajesh Iyer; Barry J. Babin; Jacqueline K. Eastman; Mitch Griffin Purpose This study explores consumers' motivations to purchase luxury and counterfeit products using an international sample. In addition, it also examines the moderating role of interpersonal influence on this process. This study...
Journal Articles
Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (4): 363–389.
Published: 30 June 2014
... that additionally employs the constructs of susceptibility to normative interpersonal influence (SNII) and brand consciousness (BCO). Design/methodology/approach – Sample data were gathered through surveys administered to 383 college students in the UK and Taiwan. The model of cultural influences on attitudes...
