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Keywords: Interpersonal perceptions
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Journal Articles
Consumer Profiles and Perceptions: Country‐of‐origin Effects
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1993) 10 (2)
Published: 01 February 1993
... of country of origin, levels of foreign product ownership and consumer′s occupational status on interpersonal perceptions. Since respondents were not asked to engage in direct evaluations of various products of domestic or foreign origins, consumer normative response tendencies should be minimized...
