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Keywords: Interpretations
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (5): 911–937.
Published: 08 July 2024
...Karen Amissah; David Sarpong; Derrick Boakye; David John Carrington Purpose The digital platform-based sharing economy has become ubiquitous all over the world. In this paper, we explore how market actors’ conflicting interpretations of digital platforms’ business models give form and shape value...
