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Keywords: Jordan
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Journal Articles
Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (4): 323–356.
Published: 09 September 2013
... to explore the drivers of information sharing between two key members of an agri-food ESC (producers and exporters) in Jordan and investigate the link to export performance. Design/methodology/approach – The authors use a two-stage qualitative approach. They initially interview seven ESC experts...
