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Keywords: K-pop
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Journal Articles
Some recent influences on global consumer culture: Digital networked technologies, emerging market brands and bottom of the pyramid consumers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (4): 548–552.
Published: 10 July 2019
.... (2012), “ What is the K in K-pop? South Korean popular music, the culture industry, and national identity ”, Korea Observer , Vol. 43 No. 3 , pp. 339 - 363 . Pavlova , V. (2019), “ The Amazon Effect: How Amazon is Disrupting European E-Commerce ”, available at: www.forbes.com/sites...
Journal Articles
Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (1): 25–50.
Published: 08 February 2016
... goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics. © Emerald Group Publishing Limited 2016 International marketing Global marketing Cultural technology K-pop...
