... difficult aspects of developing a learning organization is maintaining an outward focus, as the marketing concept demands. Maintaining communications with the firm’s key accounts is presented as the method for achieving an easier transition to the learning organization. © Company 1998...

...Y.H. Wong Key account management has been increasingly important in international markets. Key account programs differ considerably across countries and firms but all organizations have to decide how to identify their own major accounts and how to organize for effective relationship building...