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Keywords: Knowledge factors
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 568–585.
Published: 11 February 2022
... and they have to choose between an exploitation or an exploratory orientation (Solís-Molina et al., 2018) without catching their complementarity (Andriopoulos and Lewis, 2009). Internationalisation Knowledge factors Exploration–exploitation dichotomy Company's economic performance Small...
