... about products and services on online social media. The present work offers relevant implications for theory. First, the work enriches the customer knowledge management (CKM) theory by providing empirical evidence on factors leading to the higher sharing of knowledge amongst customers. Second, the work...

... with their firms’ internal capabilities, staffing and other resources in an effective and timely manner. This study contributes to the conceptual understanding of the institutional knowledge learning process in the internationalisation. Learning Knowledge management Internationalization Market entry...

... © Emerald Group Publishing Limited 2009 --> Knowledge management Marketing Learning organizations International marketing Creating and co‐creating value with customers, prospects, suppliers, and others within the network enterprise is the essence of effective marketing strategy...

...Ronald B. Mitchell Gabriele   Troilo . Marketing Knowledge Management . Cheltenham, UK – Northampton, MA : Edward Elgar Publishing   2006 . 162 pp. plus bibliography and index , ISSN: 978 1 84542 907 2 © Emerald Group Publishing Limited 2008 --> Market oriented...

... or university spin out, and were autonomous from inception. At the time of study, the founding members had bought out parent firms' equity share and the firms were privately owned. © Emerald Group Publishing Limited 2006 International business Entrepreneurialism Knowledge management Cross...

... is presented. International marketing Culture (sociology) Marketing management Knowledge management When marketers discuss culture in an international context, the name of Hofstede is invariably invoked and his dimensions are applied with the authority of holy writ. Just a few recent issues...

... evaluation of the field under the guiding framework of the fundamentals of theoretical construction. Suggestions for developing a stronger theoretical foundation, as well as directions for future research are addressed. © MCB UP Limited 2003 International marketing Knowledge management...

... information use and affects export performance. © MCB UP Limited 2003 Export Marketing Information management Organizational learning Knowledge management Increased globalization of trade and sales activities, as well as the internationalization of firms, have steadily accentuated...