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Keywords: Learning orientation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 945–967.
Published: 13 November 2017
... venture (IJV) context. Design/methodology/approach The authors estimate a structural equation model utilizing survey data collected from 199 IJVs in the Republic of Korea. Findings The authors found that while market challenge does not influence learning orientation in IJVs, it does have...
