Keywords: Legitimacy, trust and knowledge
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Journal Articles

Corporate social responsibility as a marketing strategy in foreign markets: The case of Korean MNCs in the Chinese electronics market

Amjad Hadjikhani, Joong Woo Lee, Sohee Park
Journal: International Marketing Review
International Marketing Review (2016) 33 (4): 530–554.
https://doi.org/10.1108/IMR-03-2014-0104
Published: 11 July 2016
... markets South Korea Commitment Business network CSR marketing strategy Legitimacy, trust and knowledge Samsung Electronics © Emerald Group Publishing Limited 2016 Joong Woo Lee can be contacted at: busiljw@inje.ac.kr The process of SE Chinese market entry started...
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