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Keywords: Logistics
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1998) 15 (5): 432–433.
Published: 01 October 1998
... of the global marketplace it can also be recommended to marketing strategists as well as to logistics and supply chain specialists. Philip B. Schary , Tage Skjott‐Larsen . Managing the Global Supply Chain . Copenhagen, Denmark : Handelshofskolens Forlag 1995 . 395 pp , ISBN: 87...
Journal Articles
Logistics strategy: does it travel well?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1996) 13 (5): 98–112.
Published: 01 October 1996
...Steven R. Clinton; Roger J. Calantone Notes that logistics has emerged as a subject of considerable interest ‐ particularly in terms of strategic advantage and that, as a result, logistics strategy has received increased emphasis. Points out that one popular conceptualization of logistics strategy...
Journal Articles
Factors Influencing International Channel Choice of Small Business Exporters
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1994) 11 (4): 19–34.
Published: 01 August 1994
... using the logistic multiple regression procedure show that three factors significantly distinguish small business exporters using independent channels from those using integrated channels. These factors are: first,company′s exports as a percentage of the total sales volume, second,international family...
