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Keywords: Luxury fashion marketing
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 352–370.
Published: 22 September 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only The Chinese luxury fashion market attracted considerable research on consumer behaviour. Common topics include the influence of culture on purchase motives (He and Wang, 2017), consumer perceptions...
