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Keywords: Luxury products
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Journal Articles
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 242–268.
Published: 30 March 2022
... consumption. Further it considers consumers from multiple countries with high levels of luxury good purchases. The dependent measures in this study are attitudes regarding the purchase of authentic luxury products and/or counterfeit products (i.e. counterfeit proneness). The decision to buy a real...
