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Keywords: Luxury purchase intention
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Journal Articles
The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 269–308.
Published: 14 December 2021
...Megha Bharti; Vivek Suneja; Ajay Kumar Chauhan Purpose This paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market...
