...Sara Melén Hånell; Veronika Tarnovskaya; Daniel Tolstoy Purpose The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied...

... in relation to our research aim. Accordingly, multinational enterprises (MNEs) use CRM in order to strengthen their reputation and enter new markets, often through cross-border acquisitions (CBAs). The authors found that CRM, CA as well as CI have a significant impact on Italian consumers...