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Keywords: Managerial international experience
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Journal Articles
Institutional distance and location choice: an experimental approach to the perception puzzle
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (3-4): 717–744.
Published: 20 May 2024
... of managerial international experience and preferred entry mode on this relationship. Design/methodology/approach We employ an experimental vignette methodology (EVM) approach applied in the context of Chinese managers to test the causal relationships depicted in our hypotheses. In this way, we measure...
Includes: Supplementary data
