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Keywords: Managerial power
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1992) 9 (4)
Published: 01 April 1992
... situational contingencies, characteristics of social actors and third parties, and social influence between actors as the determinants of exchange. Managerial implications are also identified. © MCB UP Limited 1992 Barter Countertrade Managerial power International Marketing An Application...
