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Keywords: Managers
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Journal Articles
A gravitational model of international retail market selection
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2011) 28 (2): 183–200.
Published: 26 April 2011
... structural development and, by implication, the relative lack of importance of secondary managerial input factors. Research limitations/implications The model presented here fundamentally challenges assumptions concerning the role of managers in market selection decisions in the light of sustainable...
Journal Articles
Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2005) 22 (5): 562–577.
Published: 01 October 2005
... American managers were more likely to perceive the unethical marketing behaviors to be more serious. American organizations were found to have higher CEV than Thai organizations. The results revealed no differences between the two groups of businesspeople, however, on their perceptions about the importance...
Journal Articles
Country managers: the next generation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1996) 13 (3): 43–55.
Published: 01 June 1996
...Jon I. Martínez; John A. Quelch Addresses the role of the country general manager in multinational corporations (MNCs). Identifies four distinct types of country manager and attempts to mesh this typology with earlier typologies that have addressed the generic strategies of MNCs and the strategies...
Journal Articles
Attitudes of Czech managers towards markets and marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1995) 12 (5): 60–71.
Published: 01 October 1995
...Marie Pribova; Ronald Savitt Management attitudes, Examines the attitudes of a cross‐section of Czech managers with regard to their perceptions about changes brought about by the transformation process. Replicates a 1992 study in terms of assessments of important changes including financial...
Journal Articles
Foreign‐Trade Zones in the United States: A Longitudinal Management Perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1989) 6 (6)
Published: 01 June 1989
...T. Bettina Cornwell This article examines the issues related to US foreign‐trade zones as perceived by the zone managers. A longitudinal study of foreign‐trade zone managers was conducted. The results of the two surveys and an extensive dialogue with foreign‐trade zone managers suggest a continuing...
