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Keywords: Managers
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Journal Articles
International Marketing Review (2011) 28 (2): 183–200.
Published: 26 April 2011
... structural development and, by implication, the relative lack of importance of secondary managerial input factors. Research limitations/implications The model presented here fundamentally challenges assumptions concerning the role of managers in market selection decisions in the light of sustainable...
Journal Articles
Journal Articles
International Marketing Review (1996) 13 (3): 43–55.
Published: 01 June 1996
...Jon I. Martínez; John A. Quelch Addresses the role of the country general manager in multinational corporations (MNCs). Identifies four distinct types of country manager and attempts to mesh this typology with earlier typologies that have addressed the generic strategies of MNCs and the strategies...
Journal Articles
International Marketing Review (1995) 12 (5): 60–71.
Published: 01 October 1995
...Marie Pribova; Ronald Savitt Management attitudes, Examines the attitudes of a cross‐section of Czech managers with regard to their perceptions about changes brought about by the transformation process. Replicates a 1992 study in terms of assessments of important changes including financial...
Journal Articles
International Marketing Review (1989) 6 (6)
Published: 01 June 1989
...T. Bettina Cornwell This article examines the issues related to US foreign‐trade zones as perceived by the zone managers. A longitudinal study of foreign‐trade zone managers was conducted. The results of the two surveys and an extensive dialogue with foreign‐trade zone managers suggest a continuing...

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