Keywords: Market economy
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Journal Articles
Journal Articles
International Marketing Review (2004) 21 (2): 158–171.
Published: 01 April 2004
...Lars Hallén; Martin Johanson The transition to market economy in Russia in the 1980s and 1990s is analysed in terms of fragmented and integrated relationships in business networks. A longitudinal case study of the relationships of a Russian company shows that integrated relationships are replacing...
Journal Articles
International Marketing Review (1995) 12 (5): 60–71.
Published: 01 October 1995
... information about their age, family situation and expectations about how long they will remain with their present employer. © MCB UP Limited 1995 Attitudes Brand awareness Corporate culture Competitive strategy Czech Republic Managers Market economy Economic transformation in its...
Journal Articles
International Marketing Review (1992) 9 (5)
Published: 01 May 1992
...Avraham Shama Centres on the transformation of the consumer in Russia, Hungary and Poland. Reports on a study, carried out in co‐operation with scholars in these countries, which uses focus groups to outline the impact on consumers of the transformation to a market economy, and discusses...

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