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Keywords: Market entry mode
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Journal Articles
Theological values and political ideology of upper echelon and international marketing strategy: a conceptual framework
Available to Purchase
Journal:
International Marketing Review
International Marketing Review 1–28.
Published: 31 October 2025
... of international marketing strategy, i.e. the scope of internationalization, the choice of market entry mode and cooperative vs compliance CSR initiatives with global value chain partners. Originality/value The paper provides a comprehensive understanding of the impact of scantly explored upper-echelon traits...
