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Keywords: Market exploitation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (3): 211–230.
Published: 24 May 2013
...Ana Lisboa; Dionysis Skarmeas; Carmen Lages Purpose – Drawing on the resource advantage and organisational learning literatures, this paper aims to investigate the linear, moderated, complementary and non-linear effects of export market exploitation and exploration on export performance...
