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Keywords: Market intelligence generation
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Journal Articles
The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (6): 591–616.
Published: 28 October 2013
... Market orientation Centralization Market intelligence generation Resource flexibility Responsiveness Intense competition, rapid technological change, shorter product life cycles, and fast-changing customer needs are characteristics of contemporary markets, and these market traits...
