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Keywords: Market success
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Journal Articles
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 653–681.
Published: 11 January 2022
... its capacity to undertake similar projects in other parts of the world, substantially enhancing its market success. Originality/value Adding up to the current literature that focuses on knowledge acquisition in a parent-subsidiary relationship, the current research proposes a framework...
