...Rajiv Mehta; Trina Larsen; Bert Rosenbloom; Jolanta Mazur; Pia Polsa Marketing channels exist in an increasingly competitive international and global environment. Consequently, many firms have reengineered their marketing channels systems by placing greater emphasis on fostering higher levels...

... recognition. © MCB UP Limited 1997 Auctions Business‐to‐business marketing International trade Internet Marketing channels Marketing opportunity The diffusion of the Internet, and with it electronic commerce, is promoting a transformation in the business landscape as different...

..., recognising the interdependencies and cost implications of each function, is essential for a complete conceptualisation of the foreign market servicing decision. © MCB UP Limited 1990 International trade Marketing channels Marketing management Multinationals Foreign Market Servicing...

... of the Single European Market and implications for the internationalisation strategies of firms both within and outside the European Community are offered. © MCB UP Limited 1990 European Union Growth International trade Marketing channels Single market Western Europe Internationalisation...